Digital Marketing has become one of the trendiest sectors in today’s world of the internet, gadgets, and technology. It is an essential skill for not just marketing professionals, but also business owners and entrepreneurs. Surprisingly, there is a significant skills shortage in digital marketing, with demand greatly outnumbering supply. This opens up a lot of doors for people who want to work in the sector of digital marketing.
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Digital Marketing: What is it?
Digital marketing refers to the tactics and approaches you employ to promote a product or service online. Its major purpose, like traditional marketing, is to attract an audience and produce leads. Social media, search engines, email, and other domains are all part of digital marketing. The relevance and complexity of digital marketing roles have grown over time. Because this is a constantly changing area, strategies that were effective a few years ago may no longer be relevant today. You’ll use a variety of tools and tactics to promote firms as digital marketers.
Types of Digital Marketing:
You’ve probably encountered digital marketing if you own a computer or a smartphone, which many of us do. It may be an email in your inbox, a Google search result, a Facebook ad, a text message sent to your phone, or an Instagram post by an influencer. As you can see, internet marketing is a broad field with numerous subspecialties. However, the following are the most common types of digital marketing:
- Search Engine Optimization (SEO)
- Paid Social and Paid Search Advertising
- Email Marketing
- Content Marketing
Why Should You Pursue a Digital Marketing Career?
Digital marketing has exploded in popularity in such a short amount of time, and for good cause. Customers and clients are spending more time online these days, and they expect their favourite brands to be there as well. Although the online world can be frightening, efficient digital marketing can be a huge help to businesses. The advantages of digital marketing for businesses include expanding the audience, reaching target customers where they spend their time, and doing it at a much lower cost than traditional marketing tactics enable.
More than 60% of marketers have shifted their attention from traditional to digital marketing for these and other reasons. Digital marketers are in high demand, which is unsurprising. As more businesses see the importance of online marketing, the number of employment openings in the field continues to grow. Marketing jobs are predicted to rise at a faster-than-average rate of 9% over the next few years. From the convenience of one’s own home, one can obtain a Digital Marketing certification.
Several prestigious colleges and industry specialists are now offering online digital marketing training programmes that include exercises, practical assignments, and hands-on projects to educate essential digital marketing skills. These courses are more adaptable and less expensive than traditional university degree programmes. So, whether you want to gain new skills or brush up on your existing ones, all you have to do is find a Digital Marketing online course that is appropriate for you and your company.
Top Digital Marketing Courses:
EduPristine, which was founded in 2007, has a global presence and is one of India’s leading digital marketing training institutes. They have established themselves as pioneers in this industry, having trained over 15000+ professionals through a network of 1,500 specialist trainers and 25 courses. EduPristine uses a topic expert training methodology, inviting digital marketing specialists from diverse organisations to participate in courses suited to their skill sets.
Details on the Digital Marketing Course –
The following topics are covered in the 12-session digital marketing training:
- Basics of digital marketing.
- Web analytics.
- On-page SEO.
- Off-page SEO.
- PPC marketing.
- Video Marketing.
- Social media marketing.
- Content marketing.
- Email marketing.
- Affiliate marketing.
- Lead management and growth hacking.
- Mobile marketing and project review.
2. The Complete Digital Marketing Course – 12 Courses in 1 (Udemy)
This is the most complete course on digital marketing, covering SEO, YouTube marketing, Facebook marketing, Google Adwords, Google Analytics, and more. It was created by Daragh Walsh and Rob Percival, who have combined taught nearly 3 million students.
It consists of 12 courses that address the following parts of digital marketing, along with real-life examples that help to connect all of these elements into a cohesive marketing plan. This Udemy Digital Marketing course is a bestseller and top pick in the field of online marketing courses, with over 450,000 students registered and good ratings. It consists of 12 courses that address the following parts of digital marketing, along with real-life examples that help to connect all of these elements into a cohesive marketing plan.
- Market Research
- Email Marketing
- SEO (Search Engine Optimisation)
- Google Analytics
- Facebook Ads
- Google Adwords
- App Marketing
- LinkedIn Marketing
- Social Media Marketing
- YouTube Marketing
This course includes quizzes, assignments, checklists, and practical tasks in addition to around 24 hours of on-demand video content. It’s a very participatory course, with each segment featuring a project that builds on the previous one in a logical order.
Upgrad was founded in 2015 with the goal of helping marketers understand marketing as a whole rather than focusing on a single piece of the jigsaw. Learning specific parts of distinct marketing concepts, experiencing these concepts by listening to experts discuss their issues, and applying these concepts to real-world business needs are all part of their training technique. UpGrad has only been in the field for 6 months, but they have already taught over 300 marketers in three groups.
Their 5-month PG Certification in Digital Marketing and Communication programme will teach you digital techniques and tools for website development, SEO, SEM, Display, Social Media, Remarketing, Email, Mobile Marketing, Inbound, Content, Analytics, Sales Integration, Digital Communities, and creating digital marketing plans.
Their education method is entirely online and would set you back Rs. 70,000 plus tax. This is a little more expensive than other options, but it’s well worth it due to the high quality of the application. Apart from the normal services, they also offer career assistance and MICA certification to help you achieve your own goal of obtaining this certification.
4. Digital Marketing Specialist Program by SimpliLearn
SimpliLearn’s Digital Marketing Specialist is a Master’s programme that prepares students for careers in the digital marketing industry by teaching them about search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing, among other topics.
The program’s content is extensive and in-depth. It not only teaches the fundamentals of each field but also the tools that go with it. It also contains elective courses in advanced mobile marketing, advanced email marketing, advanced content marketing, and advanced website conversion rate optimization, giving students the opportunity to expand their knowledge in additional areas.
Their Digital Marketing Certified Associate Training (DMCA) programme will teach you how to master tools and platforms like Google Analytics, AdWords, Twitter, YouTube, and Facebook, as well as how to use them to reach the masses. Their classes are divided into two categories: self-paced learning and online flexi-pass. The former will set you back Rs. 12,999 for 6 months of content access, while the latter will set you back Rs. 20,999 for additional instructor-led sessions and job assistance. They also provide specialized training.
5. Delhi School of Internet Marketing
Since its establishment in 2011, DSIM has trained over 13,000 professionals in over 390 batches, with an 8.6/10 trainee rating. DSIM is also the only Google partner training institute in India. They provide offline training in a few cities across India, but their online instructor-led training is available to anyone in the world. They also provide trainees with 100 percent placement assistance.
All professionals, entrepreneurs, and job seekers in India will benefit from their advanced digital marketing course. It includes 17 marketing modules that cost Rs. 56,450 and teach you almost everything you need to know to become an expert in this field. You will also have 9 certifications on your resume at the end of the programme, including your own Industry Recognized DSIM Certificate.
6. Digital Vidya
Digital Vidya, founded in 2009, is a company dedicated solely to digital marketing and data analytics training. Digital Vidya is Asia’s leading Digital Marketing & Data Analytics training company, having trained over 20000+ professionals from 10,000+ brands in over 1200 training sessions. Each of the 38 lead trainers and 8 guest trainers at Digital Vidya is an expert in their field. Aashish Chopra, an award-winning viral video marketer, and Kapil Nakra, co-founder of Digital Vidya, are among the key instructors.
They currently offer nine certification courses, with weekday and weekend sessions available. If you’re a fresher or looking for a career change, their flagship 6 months certified digital marketing master (CDMM) course, which costs Rs. 49,900 + service tax, is for you.
Online digital courses can help you improve your knowledge and provide academic support in a variety of ways. The majority of digital learning resources are inexpensive, and some are even free. Many people can benefit from online digital marketing courses, including students and young professionals. For quite some time, digital marketing has been the world’s most talked-about topic. Any company that wants to reach out to more customers online needs a solid marketing strategy. Entrepreneurs, in particular, must manage their digital marketing processes on their own, and they must understand some fundamentals and, at some point, become experts.